Branded Gaming Index

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BRANDED GAMING / INDEX

184 case studies Updated October 2026

One VoiceLe Mémorial

Gaming for Good

IKEAYXSTABY

Brand Activation

IKEAKALLAX Storageborn

Brand Integration

Cash AppCash Apples

ZillowZillow for Warcraft

Brand Activation

Sapeurs-Pompiers de FranceFireCatchers

Gaming for Good

Delta Air LinesSky Hopper

McDonald'sSide Missions

KaoSilent Cleaning

McDonald'sMcDonald's x Street Fighter

Brand Activation

OreoOreo x Minecraft

Brand Activation

La PosteLa Poste x Tetris

Brand Activation

SkittlesThe Flute Controller

Brand Activation

The GeneralRoad Test Royale

Brand Experience

Brand Integration

Chili'sBig Smasher BurgerTime

National Library Board SingaporePlaybrary

Jack in the BoxDealQuest, revenge of the munchies

Sea ShepherdThe Final Boss

Gaming for Good

MovistarThis Is Not A Game

Gaming for Good

TalitaMission Talita

Gaming for Good

Liquid DeathCall of Duty P.E.T.U

Brand Activation

eJobsScore2Skill

Brand Activation

HeinekenThe Gaming Fridge

Brand Activation

Banco del PacíficoGamer Loan

Brand Activation

VaselineScreen Block

Brand Activation

IKEADRÖNJÖNS & DRAGAN

Brand Activation

Ralph LaurenRace To Greatness

Brand Experience

Liquid DeathMurder Mountain

Brand Experience

IKEAThe Co-Worker Game

Brand Experience

Dune: The MovieDune Expansion Pack

Brand Integration

TrolliSour Crawler Squad

Brand Integration

Charli XCXDress to Impress x Brat Store

Brand Integration

TeslaSummer Road Trip

Brand Integration

MentosFizzooka

Brand Integration

BalenciagaBalenciaga x PUBG:Battleground

Brand Integration

KloraneBotaniQuest

Creator Collabs

McDonald'sGrimace's Birthday

Pizza HutTMNT: Pizza Power (Sewer Delivery Experience)

Puissance DYSMindCraft

Gaming for Good

MLBMLB The Show 23 – Storylines

Gaming for Good

Alienware (Dell)The Gaming Cap

Gaming for Good

GreenpeaceLos Santos +3ºC

Gaming for Good

Long Covid EuropeLong Covid Mode

Gaming for Good

DoveCode My Crown

Gaming for Good

Change the RefThe Final Exam

Gaming for Good

Ralph LaurenPolo RL x G2

Esports Partnership

Han KjøbenhavnDiablo IV Fashion Week

Brand Activation

LUSHLUSH x Mario Bros

Brand Activation

HeinzHidden Spots

Brand Activation

DoritosDoritos Silent

Brand Activation

EssityV-Land

Brand Experience

Fidelity InvestmentPancake Empire Tower Tycoon

Brand Experience

NHLNHL Blast Stanley Cup

Brand Experience

NascarRoblox Speed Hub

Brand Experience

Nike Air MaxAirphoria

Brand Experience

Spy KidsHyskor Run

Brand Experience

VersaceVersace x Need for Speed

Brand Integration

NikeEA Sports Swoosh Collab

Brand Integration

KFCChef Colonel Sanders

Brand Integration

KFCThe Recipe Run

Brand Integration

PorschePorsche Vision Gran Turismo

Brand Integration

ITVDrama vs Reality

KenzoKenzo Run

DoveReal Virtual Beauty

Gaming for Good

XSETGTA 'Grizzley World'

Esports Partnership

DisneyFaze Clan x Disney

Esports Partnership

GucciGucci Gaming Academy

Esports Partnership

PumaGen.G x Puma x Heron Preston

Esports Partnership

BalenciagaBalenciaga x Team SMG

Esports Partnership

Lil Nas X / Riot GamesStar Walkin' – LoL Worlds anthem

Esports Partnership

TrolliLeague Trolli

Esports Partnership

McDonald'sMcCrispy Gaming Chair

Brand Activation

Ark/8Ark/8, the lands between (Elden Ring)

Brand Activation

Armani CodeRewrite The Code

Brand Experience

SpotifySpotify Island

Brand Experience

AMI ParisAmi Paris x Zepeto

Brand Experience

GucciGucci Town

Brand Experience

FIFA23Dua Lipa x DJ Snake x Diplo

Brand Integration

PradaPrada x Riders Republic

Brand Integration

LacosteCroco Island

Brand Integration

Wu-Tang ClanWu-Tang Clan x Fortnite

Brand Integration

FarfetchFarfetch Beauty launch

Brand Integration

DepopThe Sims Thrift Store

Brand Integration

DiorDior x GT7

Brand Integration

SlipknotSlipknot x SMITE

Brand Integration

BLACKPINKReady For Love

Brand Integration

BurberryVirtual Lola Handbag

Brand Integration

Carolina HerreraKarlie Kloss x Carolina Herrera

Brand Integration

Ted LassoFC Richmond

Brand Integration

Messi, Neymar, PogbaMessi, Neymar, Pogba

Brand Integration

PalaceNeed for Speed Palace Edition

Brand Integration

Kiyan Prince FoundationRemembering Kiyan Prince

Gaming for Good

Riot GamesRainbow Fluft Pride

Gaming for Good

XboxBeyond Xbox: A Player Like Me

Gaming for Good

AdidasVIT.02

Esports Partnership

SnipesSnipes x Mousesports

Esports Partnership

Ralph LaurenRL x G2 Esports

Esports Partnership

Takashi MurakamiFaze Clan x Murakami

Esports Partnership

Gucci100 Thieves x Gucci

Esports Partnership

100 Thieves100 Thieves x Lil Nas X

Esports Partnership

FenderFinal Fantasy Fender Stratocaster

Brand Activation

Tag HeuerTag Heuer x Super Mario

Brand Activation

Gentle MonsterGentle Monster x World of Warcraft

Brand Activation

Fenty BeautyRiot Games x Fenty Beauty

Brand Activation

Ballantine'sBallantine's x Borderlands

Brand Activation

MonclerThe Moncler Classic

Brand Experience

JordanJordan 'Cool Grey'

Brand Experience

GucciGucci Garden

Brand Experience

Brand Experience

NikeNikeland

Brand Experience

VansVans World

Brand Experience

FortniteFortnite Pelé Football Cup

Brand Integration

Burger KingThe Menu Court

Brand Integration

Gucci / The North FaceGucci x TNF x Pokemon Go

Brand Integration

GucciThe Gucci Gift

Brand Integration

GucciGucci Virtual 25

Brand Integration

Aston Martin007 x Rocket League

Brand Integration

BalenciagaBalenciaga x Fortnite drop

Brand Integration

Ariana GrandeThe Rift Tour

Brand Integration

Deadmau5Deadmau5 x CORE

Brand Integration

League of LegendsArcane crossovers

Brand Integration

BTSFree Fire x BTS

Brand Integration

ANAGame Chronicle

BurberryB Surf

BalenciagaAfterworld: The Age of Tomorrow

Reporters Without BordersThe Uncensored Library

Gaming for Good

United NationsBlockdown Simulator

Gaming for Good

Football Beyond BordersFootball Beyond Walls

Gaming for Good

Black Lives MatterBlack Lives Matter loading screen

Gaming for Good

Riot GamesGamers' Mental Health Hotline

Gaming for Good

Facebook GamingStay At Home Mario Tennis Slam

Gaming for Good

A.O.C. (Alexandria Ocasio-Cortez)Among Us Fundraiser

Gaming for Good

Global PrideGlobal Pride Crossing

Gaming for Good

SpecialEffectBattle of the Brands

Gaming for Good

BMWUnited in Rivalry

Esports Partnership

NBA 2KNBA Players Tournament

Esports Partnership

GucciThe Dive Watch

Esports Partnership

Mercedes-BenzIcons of a New Gen

Esports Partnership

NikeNext Level Camp

Esports Partnership

OverwatchJeff Staple OW League Jerseys

Esports Partnership

AdidasAdidas Play Connected

Brand Activation

Fragment DesignCyberpunk 2077 x Fragment Design

Brand Activation

Billionaire Boys ClubBillionaire Boys Club x CDL

Brand Activation

M.A.CM.A.C x Honor of Kings cosmetics

Brand Activation

PlaystationPlaystation x Cactus Jack

Brand Activation

SentosaEscaping to Sentosa Island

Brand Integration

Travis ScottAstronomical

Brand Integration

GorillazGorillaz x Animal Crossing concert

Brand Integration

Lil Nas XLil Nas X Roblox concert

Brand Integration

GucciTennis Clash collab

Brand Integration

GucciOff The Grid

Brand Integration

NBA2K21Streetwear Drops

Brand Integration

StormzyRainfall Music Video

Brand Integration

Miu MiuBe The First Woman

Louis VuittonEndless Runner

KFCI Love You Colonel Sanders

Z EventCharity Gaming

Gaming for Good

WWF#NOBUILD Challenge

Gaming for Good

XboxChanging The Game

Gaming for Good

UnibetThe Sixth Man

Esports Partnership

Red BullAgainst the Odds

Esports Partnership

LenovoThe Baptizer

Esports Partnership

Team SecretAFK Craft Beer

Esports Partnership

HP OmenGamewave Scanner

Esports Partnership

Turtle BeachSmack Talk

Esports Partnership

KFCColonel KI

Esports Partnership

AXEWhat's Your Move

Esports Partnership

LenovoThe Silver Sniper

Esports Partnership

BumbleTeam Bumble

Esports Partnership

NikeDribble & Carry

Esports Partnership

League of LegendsIAB Studio

Brand Activation

Louis VuittonLeague of Legends x Louis Vuitton

Brand Activation

Stranger ThingsStranger Things Crossovers

Brand Integration

AdidasAdidas 8-bits launch in MLB

Brand Integration

Air JordanJordan Jumps into Fortnite

Brand Integration

Burger KingStevenage Challenge

Brand Integration

NikeReact Land

AquamanAquaman's Home is Calling

Brand Integration

Wendy'sKeeping Fortnite Fresh

Brand Integration

Coca-ColaThe Playable Billboard

BalenciagaSnake Game

WondersPyramid of Giza

Gaming for Good

Cannes FestivalVirtual Cannes Festival

Brand Experience